‘Star Trek’ Shindig

In a perfect PR move worthy of much press coverage, one of the summer’s biggest blockbusters and certainly one of the most well-loved, Star Trek launched its DVD and Blu-ray release via grandiose fashion at the Griffith Observatory in California.

Lined up with special drinks including Romulan Ale, Spock’s Mind Meld Mojito, and Red Matter, not to mention a multitude of galactic themed displays, the stars of the reboot were very much on hand, led by the legendary Leonard Nimoy.

With ten Best Picture slots up for grabs, I wouldn’t be totally surprised in seeing J.J. Abram’s stroke of genius sneak in come nominations day – and well, the producers seem pretty confident.

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